Product Designer living in Portland, OR
I look at things I like and ask why they made it that way.
Then how I’d make it better.
Fifteen years · Agency, in-house, product · 100+ sites shipped
Work
Three controls I keep wanting Spotify to add.
Pin · Remove · Pause. Three reversible controls. Each one completes in one or two taps.
View Case StudyBuilt the trip planner around duration, not dates.
Homepage as editorial cover, not a directory. Discovery through a globe and curated cards.
View Case Study
Pivoted from e-commerce to editorial in week 3.
Diagnostic-first resource for men over 40. Live since April. 86% of visitors finish the assessment.
View Case StudyMost design problems aren’t visual problems. They’re unmade decisions.
Alfonso Barreiro · Portland
About
Research, decide, design, and build. Start to finish.
I learned BASIC from a magazine, typing it line by line. I built my first website as a Rush fan site that probably broke every design rule that existed. I'm still doing the same thing: building things I actually want to use.
I do my best work on problems I've had to live through myself. Spotify is my most-used app, and the Recently Played shelf had blind spots that bothered me for years. I dealt with plantar fasciitis, toenail fungus, and the quiet shame men carry about neglecting their own bodies, so I built a resource for it. Each project starts with a real problem I can feel. When I'm handed a brief, my first job is finding the real problem inside it.
Coffee in Portland? Book a time
As a Product Designer, this is what I own from problem to shipped surface.
Research
The sharper question shortens the roadmap.
Decide
Most design problems are decisions someone hasn’t made yet.
Design
The button gets designed once. Everything else composes from it.
Build
Figma stops being the source of truth the day a dev opens it. So the browser is where I ship.
The mix shifts per project. The shape doesn't.
Client voices
What people say.
“He offered a perspective on my work that I often miss.”
Alfonso Barreiro's expertise is truly remarkable. The Branding and Marketing Plan he designed for my small business was comprehensive, insightful, and creatively inspiring. He offered a perspective on my work that I often miss, exceeding my expectations with both depth and detail. His collaborative approach ensured the final product aligned perfectly with my vision and business needs. I'm deeply grateful for his skill, dedication, and guidance in helping take my business to the next level.
“His ability to listen and translate my ideas into a logo that stands out.”
Working with Alfonso on my company logo for Sky Valley Comm was a great experience. His keen eye for design and attention to detail helped bring my vision to life in a way that truly represents my brand. The most beneficial part of our collaboration was his ability to listen and translate my ideas into a professional, unique logo that stands out. His expertise made the process seamless, and the final result exceeded my expectations. Thanks to Alfonso's work, my brand now has a strong and memorable identity.